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تنشيط وتفعيل دور القطاع الخاص السياحي.
تطوير الباقات والمنتجات السياحية.
المشاركة في المعارض السياحية على المستويين المحلي والدولي.

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تسويق الوجهات والمواقع والمسارات والمنتجات والباقات السياحية داخلياً وخارجياً.
الإشراف على الحملات التسويقية والترويجية للوجهات السياحية في المملكة.

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إنشاء مركز تجربة السائح بالتنسيق مع الجهات ذات العلاقة.
إعداد الدراسات والأبحاث والتقارير لقياس وتطوير تجربة السائح.

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عن الهيئة السعودية للسياحة