{"title":"Leadership","subTitle":"The activities of the Saudi Tourism Authority are guided by a Board of Directors who have substantial relevant expeience, both in Saudi Arabia and internationally. Together, our Board members bring a diverse range of skills and knowledge to inform the direction of the Authority.","bgColor":"teal","ornament":{"isRequired":true,"top":true,"bottom":false},"viewProfileLabel":"View Profile","viewProfileBgColor":"green","viewProfileOrnament":{"isRequired":true,"top":false,"bottom":true},"aboutLabel":"About","highlightLabel":"Highlights:","cards":[{"name":"H.E. Ahmed Al Khateeb","designation":"Chairman","description":"

His Excellency, Ahmed Al Khateeb has over 25 years of experience in the financial services and investment sectors, and has particular expertise in establishing, managing and restructuring government and corporate entities. He is known for his ability to drive institutional transformation by achieving results efficiently and effectively through outstanding leadership.

H.E. is considered one of the most important driving forces in the Kingdom today, as his work spans Saudi Arabia’s most critical sectors including military, entertainment and arts, foreign direct investment, commerce, and others.

H.E. is also an active Chairman and board member across a number of other important institutions and governmental committees which are:

Chairman of the Board of Directors of the Saudi Arabian Military Industries (SAMI).
Chairman of the Board of Directors of the Saudi Fund for Development (SFD).
Advisor to the Council of Ministers General Secretariat.
Advisor to HRH the Minister of Defense.
Secretary General and Member of the Board of Directors of New Jeddah Downtown Company.
Member of the Board of Directors of the Public Investment Fund (PIF).
Member of the Board of Directors of the General Organization for Military Industries (GAMI).
Member of the Council of Economic and Development Affairs (CEDA).
Member of the Board of Directors of Neom Company.
Member of the Board of Directors of the Red Sea Development Company.

","cardImage":{"fileReference":"/content/dam/sta/profile/new/profile-pictures/HE-Ahmed-Al-Khateeb-inner-image.png","alt":"H.E. Ahmed Al Khateeb"},"viewProfileImage":{"fileReference":"/content/dam/sta/profile/new/profile-pictures/HE-Ahmed-Al-Khateeb.png","alt":"H.E. Ahmed Al Khateeb"},"highlightDescription":"

Ministry of Tourism

Minister

Quality of Life Program

Chairman of the Committee

Diriyah Gate Development Authority

Secretary General and Member of the Board of Directors

","viewProfileDesignation":"Chairman of the Board","socialLinks":[{"title":"LinkedIn Account","url":"https://www.linkedin.com/in/ahmedalkhateeb","icon":"linkedin"},{"title":"Twitter Account","url":"https://twitter.com/AhmedAlKhateeb","icon":"twitter"}]},{"name":"Mazen Alrumiah","designation":"Board Member","description":"

Mazin currently is the CEO and Founding Partner of Marco Strategic Advisors (Marco). Based in Riyadh, Saudi Arabia, Marco is an advisory and investments firm working with leading Saudi and international organizations. His expertise lies in investment banking, capital markets and regulatory development

Mazin serves on the Board of Directors of two Saudi companies:

Banque Saudi Fransi, a Saudi commercial bank (Chairman)
Dr. Sulaiman AlHabib Medical Group (Vice Chairman)
Real Estate Fund Authority (Board Member)
Local Content Authority (Board Member)

Previously, Mazin was the Chairman of Saudi Fransi Capital a leading financial services provider, Head of Corporate Finance at the Saudi Capital Markets Authority (CMA) leading three departments (Listing, Funds Authorization and Mergers and Acquisitions), and later he was appointed as Commissioner at the CMA. Prior to that, he was the CEO of SAMBA Capital and Investment Management Co.

Earlier in his career, Mazin worked at the Investment Banking unit of Merrill Lynch International in London, UK. Mazin started his career working at Ernst & Young LLP (Boston) in auditing and advisory services. Mazin earned his Bachelor of Science in Accounting and Financial Management from The University of Buckingham, UK.

","cardImage":{"fileReference":"/content/dam/sta/profile/new/profile-pictures/Mazin-Al-Romaih-inner-image.png","alt":"person"},"viewProfileImage":{"fileReference":"/content/dam/sta/profile/new/profile-pictures/Mazin-Al-Romaih.png","alt":"person"},"highlightDescription":"

Banque Saudi Fransi

Chairman of Board

Saudi Fransi Capital

Chairman of Board

Al Habeeb Medical Group

Vice-chairman of Board

","viewProfileDesignation":"Board Member"},{"name":"Edie Rodriguez","designation":"Board Member","description":"

Highly accomplished CEO and Advisory Board Member who delivers billion-dollar outcomes for some of the world’s most recognizable brands, including Royal Caribbean’s Azamara Club Cruises, Carnival Corporation’s Cunard, Seabourn and Carnival brands, Crystal Cruises, & Ponant Cruises.

Positive disruptor with a 35+ years of broad based sales, marketing, digital, social, distribution channels, and operations experience directing corporate divisions in global cruise, travel, and tech industries.

Globally respected as thought leader on Luxury and Luxury Branding and frequent speaker on Fox News, Fox Business News, CNN, CNBC and Bloomberg TV in the U.S., U.K., and Hong Kong.

Edie is a Director for RAND Corporation’s Center for Global Risk and Security (CGRS)

She also serves on the Boards of various PIF companies in Saudi Arabia

","cardImage":{"fileReference":"/content/dam/sta/profile/new/profile-pictures/Mrs-Edie-Rodriguez-inner-image.png","alt":"Edie Rodriguez"},"viewProfileImage":{"fileReference":"/content/dam/sta/profile/new/profile-pictures/Mrs-Edie-Rodriguez.png","alt":"Edie Rodriguez"},"highlightDescription":"

PIF projects

Board member

Ponant Cruise Line

Chairman of the Americas

Carnival Luxury Corporation

Former CEO & President

","viewProfileDesignation":"Board Member"},{"name":"Randy Garfield","designation":"Board Member","description":"

Randy A. Garfield served as President of Walt Disney Travel Company and Executive Vice President of Worldwide Sales & Travel Operations (Chief Sales Officer) for Disney Destinations until his retirement.

In his Disney career spanning more than 20 years, he led global sales, distribution marketing and group/convention services for its 12 theme parks and 51 resort hotels in North America, Europe and Asia as well as for its cruise line, time share business and the resort reservation centers.Mr. Garfield has chaired and remains the longest-serving board member for the U. S. Travel Association . He also served two terms on the Board of Brand USA. He was then appointed to the board of Destination Canada. On the state level, he has held Chairmanship and other leadership roles with Visit Orlando, Visit Florida, California Travel & Tourism Commission Mr. Garfield is an inductee into the U.S. Travel Hall of Leaders (which includes honorees Walt Disney and J.W. Marriott Jr.), and was recognized three times as one of the most extraordinary sales and marketing minds by Hospitality Sales & Marketing Association International.

He was honored with the Travel Weekly Lifetime Achievement Award and a similar award from the Association of Travel Marketing Executives in recognition of his lasting contributions to the travel industry.

","cardImage":{"fileReference":"/content/dam/sta/profile/new/profile-pictures/Mr-Randy-Garfield-inner-image.png","alt":"Randy Garfield"},"viewProfileImage":{"fileReference":"/content/dam/sta/profile/new/profile-pictures/Mr-Randy-Garfield.png","alt":"Randy Garfield"},"highlightDescription":"

DARP

Advisory Board

Brand USA

Former Board Member

US Travel Association

Former Chairman

","viewProfileDesignation":"Board Member"},{"name":"Abdullah Alrowais","designation":"Board Member","description":"

CEO of internal Auditing, Etihad Etisalat Company (Mobily) for 13 years. Also, Ruwais has extensive experience in the fields of governance, internal audit, internal control practices, finance and information technology, as well as, project management, human resources training and qualification.

Abdullah serves in numerous boards of directors as well as chair number of audit and risk committees in public and private sectors including charities. That includes the following: Membership of the Board of Directors of the Saudi Association of Internal Auditors, Chairman of its Executive Committee and one of the founding members of the Association. Member of the Board of Directors of Samba Financial Group, Aqua Power Company and Bawan Company.

Among the most prominent membership of Abdullah's councils and committees in the United States are:

Member of the Information Systems and Auditing Association

Member of the Certified Fraud Detection Association

Member of the International Institute of Internal Auditors.

","cardImage":{"fileReference":"/content/dam/sta/profile/new/Abdullah-Alrowais-in.png","alt":"Abdullah Alrowais"},"viewProfileImage":{"fileReference":"/content/dam/sta/profile/Container (4).png","alt":"Abdullah Alrowais"},"highlightDescription":"

Mobily

Chief Audit Executive

Samba Financial Group

Board Member

SAGIA

Audit & Risk Committee

"},{"name":"Gloria Guevara","designation":"Board Member","description":"

Known globally as one of the most influential women in tourism, Gloria Guevara is the Chief Special Advisor to His Excellency Ahmed Al Khateeb, the Saudi Minister of Tourism. She was previously the CEO & President of the World Travel & Tourism Council (WTTC) from 2017 to 2021, representing the private sector for tourism and travel globally.

As the Secretary of Tourism in Mexico and CEO of the Mexico Tourism Board, Gloria transformed Mexico’s tourism industry to make the country a top global tourism destination.

Gloria has also served as a Special Advisor on Government Affairs for the Harvard School of Public Health and The Center of Health and Environmental Health working on Sustainable Tourism Initiatives, CEO of the Sabre Travel Network joint venture in Mexico, and Vice President of Vendor Management and Service Solutions at the Sabre Travel Network.

She holds a Master of Business Administration from the Kellogg School of Management, Northwestern University, USA.

","cardImage":{"fileReference":"/content/dam/sta/profile/new/profile-pictures/Gloria-Guevara-inner-image.png","alt":"Gloria Guevara"},"viewProfileImage":{"fileReference":"/content/dam/sta/profile/new/profile-pictures/Gloria-Guevara.png","alt":"Gloria Guevara"},"highlightDescription":"

Saudi Minister of Tourism

Chief Special Advisor

Mexico Tourism Board

CEO

Sabre Travel Network

CEO

"},{"name":"Jerry Inzerillo","designation":"Board Member","description":"

Gerard “Jerry” Inzerillo is a globally celebrated visionary in the hospitality and tourism industry. Over the course of his career, he has been a champion for the sector and its people, and the creative and logistical mind behind some of the world’s most innovative luxury brand activations and spectacular development launches.

As a seasoned expert in global tourism, Jerry has spent more than five decades innovating in the hospitality sector across the world. Recently, he was voted Corporate Hotelier of the World by the readers and subscribers of HOTELS magazine in its 41st annual Hotelier of the World awards for his service to the industry throughout his career.

As Group CEO of Diriyah Gate Development Authority, (DGDA), a USD $50.6 Billion giga-project, Jerry is charged with developing and implementing a master plan to turn 67 square kilometers into one of the world’s greatest gathering places. The development will encompass world-class cultural, entertainment, retail, hospitality, educational, religious, office and residential assets, with the ‘Jewel of the Kingdom’ UNESCO World Heritage site At-Turaif as its center-point.

Jerry also serves as Vice Chairman of Forbes Travel Guide. His previous roles include CEO of Forbes Travel Guide, President and CEO of IMG Artists, and President of Kerzner Entertainment Group. Jerry’s leadership has led to the conceptual success of breakout brands such as Atlantis, One&Only Resorts, Ian Schrager Hotels, Four Seasons and Hilton Hotels.

","cardImage":{"fileReference":"/content/dam/sta/profile/new/profile-pictures/Jerry-Inzerillo-inner-image.png","alt":"Jerry Inzerillo"},"viewProfileImage":{"fileReference":"/content/dam/sta/profile/new/profile-pictures/Jerry-Inzerillo.png","alt":"Jerry Inzerillo"},"highlightDescription":"

Diriyah Gate Development Authority

Group CEO

Forbes Travel Guide

Vice Chairman

Awarded: 2021 Corporate Hotelier of the World

HOTELS Magazine

","viewProfileDesignation":"Board Member"},{"name":"Fahd Hamidaddin","designation":"CEO & Board Member","description":"

Fahd Hamidaddin is Chief Executive Officer and a Member of the Board of the Saudi Tourism Authority. In this role, he is responsible for delivering on the Authority’s mandate to build domestic and inbound visitation by developing, packaging and distributing tourism offerings in collaboration with the industry. He also oversees the development of the Visit Saudi destination brand and the monitoring of visitor experiences.

Before taking on his current role, Fahd served as Chief of Investment, Strategy and Tourism Marketing for the Saudi Ministry of Tourism. In that capacity he played a leading role in launching the e-visa and introducing the Visit Saudi brand with a global campaign that established Saudi Arabia as the world’s most exciting new tourism destination.

Formerly, Fahd was Chief Commercial Officer at King Abdullah Economic City (KAEC), where he led the Destination Management Office and spearheaded marketing, corporate communications and sustainable development projects. Before joining KAEC, Fahd was Chief of Marketing & Competitiveness at the Saudi Arabian General Investment Authority (SAGIA), where he won five international awards for communications and advertising campaigns, and online marketing strategy.

In addition to sitting on the Board of the Saudi Tourism Authority, Fahd is also a member of the Board of Trustees for Prince Mohammad bin Salman College for Business and Entrepreneurship, the Board of the Qiddiya Investment Company, the Board of the General Authority for Conventions and Exhibitions and several government committees.

","cardImage":{"fileReference":"/content/dam/sta/profile/new/profile-pictures/Fahd-M-Hamidaddin-inner-image.png","alt":"Fahd Hamidaddin"},"viewProfileImage":{"fileReference":"/content/dam/sta/profile/new/profile-pictures/Fahd-M-Hamidaddin.png","alt":"Fahd Hamidaddin"},"highlightDescription":"

Member of the Board of Trustees of Prince Muhammad bin Salman College of Business and Entrepreneur

Member of the Board of the General Authority for Conventions and Exhibitions

Member of the Board of the Qiddiya Investment Company

"}]}