SAUDI TOURISM AUTHORITY (“STA” or “we” or “us” or “our”) may use cookies, pixels, and other tracking technologies when you visit STA’s various websites, apps and other digital platforms, including sta.gov.sa and visitsaudi.com (the “Digital Platforms”), as well as within our emails or ads. General information applicable to our Digital Platform-related tracking technology use is set out in the front of this Cookies Notice document, and specific information relating to use of tracking technologies for each Digital Platform is set out in the corresponding schedule at the back of this Cookies Notice document. This Cookies Notice is to be read as an integral part of our Privacy Policy.


2.1 Cookies: Cookies are small data files stored on your device sent by a web server to a web browser which allows the server to uniquely identify the browser on each page.

2.2 Pixels (also known as web beacons or clear gifs): Pixels are small electronic images embedded in a website, email, or advertisement that sends information about your use to a server.

2.3 Device Fingerprinting: Device Fingerprinting is the process of analysing and combining sets of data elements from your device’s browser, such as JavaScript objects and installed fonts, to create a “fingerprint” of your device and uniquely identify your browser and device.

2.4 Other Technologies: We may also use other forms of technology (such as, in apps, software development kits usually referred to as SDKs) which serve a similar purpose.


3.1 We use tracking technologies in accordance with our Privacy Notice, including for purposes such as customizing our services and improving your experiences, remembering your preferences, supporting security features, tracking our conversations, verifying your location, and bringing you advertising (including on other services). The tracking technologies may be provided by us or by third parties. Tracking technologies may collect Personal Data, including Technical Data. We do not keep Personal Data collected by tracking technologies for longer than is necessary for the processing of such information, although third parties may have their own data practices.

3.2 If you would like more information about our privacy practices, please consult our Privacy Policy.

3.3 We use or may in the future use the following categories of cookies on our Digital Platforms (specific information on cookie use for each Digital Platform is set out in the schedules below). When we talk about cookies in this Cookie Notice, the term includes other tracking technologies:


These cookies are essential in order to enable you to move around our Digital Platforms and use their features. Without these cookies, services you have asked for such as remembering your login details or other key preferences cannot be provided. 


5.1 These cookies collect information on how people use a Digital Platform. For example, some providers may use analytics cookies to help them understand how customers arrive at the Digital Platform, browse or use the Digital Platform and highlight areas where they can improve areas such as navigation, experience and marketing campaigns.

5.2 These cookies are used to collect Technical Data such as the last visited website, the number of pages visited, whether or not email communications are opened, which parts of our Digital Platform or email communication are clicked on and the length of time between clicks.


These cookies remember choices you make such as the country you visit the website from language and search parameters. These can then be used to provide you with an experience more appropriate to your selections and to make the visits more tailored and pleasant. For example, if on a previous visit you went to pages relating to your home country, we might find this out from your cookie and tailor information on your second and subsequent visits.


These cookies collect information about your browsing habits in order to make advertising more relevant to you and your interests. They are also used to limit the number of times you see an advert as well as help measure the effectiveness of an advertising campaign.  The cookies are usually placed by third party advertising networks.  They remember the websites you visit and that information is shared with other parties such as advertisers – please see the "Third Party" section below for more details.


8.1 These cookies are used when you share information using a social media sharing button or "like" button on our Digital Platforms or when you share what you’ve been doing on a Digital Platform on social media.

8.2 These cookies collect information about your social media interaction with our Digital Platforms, such as whether or not you have an account with the social media site and whether you are logged into it when you interact with content on our Digital Platforms. This information may be linked to targeting/advertising activities.


9.1 If you want to delete any cookies that are already on your device, please refer to the help and support area on your internet browser for instructions on how to locate the file or directory that stores cookies. If you use multiple browsers on your device, you will need to instruct each browser separately. Your ability to limit cookies is subject to your browser settings and limitations. To find out more about cookies please visit: www.allaboutcookies.org which contains further information about behavioral advertising and online privacy.

9.2 Your browser settings may allow you to automatically transmit a “Do Not Track” signal to online services you visit. Note, however, there is no industry consensus as to what site and app operators should do with regard to these signals. Accordingly, unless and until the law is interpreted to require us to do so, we do not monitor or take action with respect to “Do Not Track” signals. For more information on “Do Not Track,” visit http://www.allaboutdnt.com.

9.3 Certain technologies such as pixels generally cannot be disabled through browser settings. For information on exercising choice around analytics or advertising, please visit the Privacy Notice.

9.4 Please note that by removing or disabling tracking technologies you may not be able to access certain areas or features of our Digital Platforms.


10.1 If you have questions or comments about this Cookies Notice, please contact us


DIGITAL PLATFORM: www.sta.gov.sa

Type of Cookie



A. User analytics

We use these cookies to monitor and assess how the Digital Platform is performing and where it can be improved. For example, we use these cookies to test different versions of our Digital Platform to learn about user preferences. We also use these cookies to analyse how people access and use our Digital Platform. For instance, we may obtain information about your device and how users engage with the Digital Platform or from email communications, including whether you opened or forwarded an email communication or clicked on any of its content.

B. Operational and Security

These cookies help us authenticate your account and recognize what type of user you are, so we can provide you with the Digital Platform accordingly. Security cookies enable and support our security features, and help us detect malicious or unauthorized activity. We also use cookies to combat fraud and other activity that violates our policies or otherwise degrades our ability to provide the Digital Platform. They also help us fight spam and phishing attacks

C. Functional / Preferences

These cookies let us operate certain functions of the Digital Platform in line with the choices you make. These cookies enables us to remember you in-between visits. For example, when you continue to use or come back to the Digital Platform, we will recognize your username and remember your settings and content preferences. These cookies help us save users’ data temporarily for example, trip plans, favourites, preferences, cart items etc. Deletion of these types of cookies will result in limited functionality of the Digital Platform.