Saudi Tourism Authority (STA) is pioneering the next frontier of Customer Experience (CX) on a scale once deemed unimaginable… it is, CX for an entire country! Whether you are a CX practitioner or enthusiast, this seminar provides learnings relevant for almost any destination, program, or organization.

You have two options:

You may download the entire case study document (Introduction + Design + Delight + Measure + Enable + Conclusion), Click now.

Or you may download one of it's individual modules (Design, Delight, Measure, or Enable).

Thank you for your interest in our CX case study

Click here to view the trailer video for our case study.