About Hafawah

Hafawah is a set of values and behaviors that embodies the true spirit of Arabian hospitality.

The Saudi Tourism Authority aims to work with tourism partners, both front-line individuals and entities, to collectively showcase Hafawah, delight visitors, and establish a unique differentiator for the Kingdom of Saudi Arabia.

Who is it for?

The Hafawah program is designed to cater to all tourism business partners and frontliners in different industries ranging from tour guides, hospitality, mobility, food and beverages and many more.

How to participate

Let’s all show Hafawah to visitors and celebrate anyone that delights our visitors.

Share your stories with the Visitor Care team (930) or use the #SaudiHafawah hashtag on your social media accounts.